Welcome to Optimization Media

Business Strategy

We develop goals for your website, we determine whats is needed to consider for your website to accomplish. We think about the areas in which your business is successful, where it is lacking, and what you want this marketing tool to do for you. We Consider these questions:

  • Do you need to generate leads?
  • Do you need to establish credibility?
  • Do you need to validate your skills and accomplishments for you website?
  • Do you want to establish yourself as a thought leader for your website?

Your goals will determine the type of content we will put on your website and will also help you measure the effectiveness of your site over time.

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With content ideas in mind and goals, put the shoe on the other foot and think about the expectations of your audience/reasearch.

Imagine you are the ideal person you want to visit your website.

  • What would you expect to find? What would you want to learn?
  • What type of information would be valuable to you?
A website is more than a running list of accomplishments its reasearch/planning and delopyment. Your content has to pique the interest of visitors in a very short amount of time, or they will leave. We reasearch and take the time to create content with messaging that gives your audience exactly what they are looking for based on proper research.

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Data Analysis

A website is not something you can publish and then leave to gather dust. We collect data to meet your goals, develop a strategy to measure your progress. We Think about the factors that indicate success to you. These could include the number of contact forms completed, the number of visitors you receive, the amount of time visitors spend on your site, or the number of pages they view. A good rule of thumb is to let data gather and then reassess every 3 to 6 months. So we can use great tools like Google Analytics or the website traffic tools included in your website platform to analyze this data. We set benchmarks when you first begin, make changes based on your results, assess improvement, and then repeat the process. As your business needs change and evolve over time, so will your website goals. But remember, before we create that first page on your website, we and develop and deploy a clear strategy that maps out exactly what you want your website to accomplish, and measure its effectiveness on a regular basis.

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UI Design

Once we have a clear set of goals, we can determine the type of content we will put on your website. F or example, if you’re looking to generate new leads, we will create content that sells your skill set, includes calls to action, and provides forms so contacts can reach out to you. Or, if your goal is Remember, your goals will determine the type of content/design we will create.

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UX Design

It’s the vision of a solution that needs to be validated with real potential customers to prove that it’s desired in the marketplace. Although UX design encompasses numerous details such as visual design, content messaging, and how easy it is for a user to accomplish a task, UX strategy is the ‘Big Picture.’ It is the high-level plan to achieve one or more business goals under conditions of uncertainty.

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Web technology refers to the means by which computers communicate with each other using markup languages and multimedia packages. It gives us a way to interact with hosted information, like websites. Web technology involves the use of hypertext markup language (HTML) and cascading style sheets (CSS). We bring the latest and most advanced website technologies solutions for your business.

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Creative Solution

We will clearly articulating your creative value—what you uniquely bring to the table—is an important part of standing out from competitors in your industry.

When a potential or current client comes to your website, what do you want them to learn about you? What skills have helped you win projects?

  • What is your competitive edge?
  • How have you helped your clients?

When highlighting your creative accomplishments, we will be brief and use bullet points so your visitors can digest the information quickly and easily.

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Our Projects

Welcome to Optimization Media

We Are Digital Agency

We are a full-service, digital marketing agency located in Toronto. For over 15 years we have fused together marketing savvy with cutting-edge digital skills to deliver campaigns that drive results.

0 Years of experience

About Us

Our Staff

James Postrasija

Software Developer


Web Designer


Web Developer


Graphic Designer

Happy Clients


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Toronto, Ontario

Calgary, Alberta

Vancouver, British Columbia

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